National Public Data, a company that gained infamy after a massive data breach in 2024, has re-emerged with a controversial new offering. The organization, initially criticized for a leak that impacted around 272 million unique Social Security Numbers (SSNs), is now operating at nationalpublidata.com with a search functionality designed to help users access public records.
In light of the breach that prompted lawsuits against its parent company Jerico Pictures, National Public Data had previously ceased operations in December 2024. However, industry analysts and users have raised concerns regarding the site’s resurgence. An update on the website states, “Jerico Pictures, Inc., the Florida company that suffered a major data breach in 2024, no longer operates this site. We have zero affiliation with them.”
This distancing tactic is a key aspect of the company’s strategy moving forward. Data brokers like National Public Data typically gather, compile and aggregate significant amounts of personal information, often from public records and other online sources. The manner in which they handle this data is paramount to maintaining consumer trust.
According to the new owners, “We collect the data you find on our people search engine from publicly available sources, including federal, state, and local government agencies, social media pages, property ownership databases, and other reliable platforms.” The company emphasizes the importance of accuracy and thorough verification of the information they provide. Their explicit objective is to be a reliable source of public data.
By the Numbers
By the Numbers
By the Numbers
“Our database gives you access to millions of public records to help you find the data you need the most for various purposes. Privacy, speed, and ease of use are at the heart of what we do. Start your search today and discover what you can learn,” the new management states.
For many consumers, especially those wary of their personal information being accessible online, taking proactive measures is crucial. The return of National Public Data raises an essential question: What should individuals do to safeguard their data amidst such resurging risks?
Experts suggest that if you suspect you might be a victim of a data breach, the initial step is to heed the guidance provided by the vendor. “Every breach is different, so check with the vendor to find out what’s happened and follow any specific advice they offer,” advises security analyst Mark Turner.
In addition, it is vital to change passwords to prevent unauthorized access. “You can make a stolen password useless to thieves by changing it. Choose a strong password,” added Turner, emphasizing the importance of robust digital hygiene after a breach.
With the re-launch of National Public Data, concerns surrounding personal information safety dominate discussions. The re-emergence of data brokers after such severe breaches presents an unsettling scenario. Authorities and advocates continue to push for more stringent regulations on data handling and transparency in an era where personal data is increasingly vulnerable.
As awareness regarding data privacy grows, individuals are encouraged to scrutinize the information available about them and to act decisively if they uncover potential threats. Whether it’s monitoring credit reports or utilizing privacy protection services, there are numerous avenues to take in a landscape where data integrity is continually challenged. Proactive vigilance and informed decision-making will be crucial as the public navigates this complex environment following the comeback of National Public Data.